BAHAMAS MINISTRY OF THE ENVIRONMENT

TOWARDS A PLASTIC FREE BAHAMAS

The Bahamas is blessed with stunning water and abundant flora & fauna. But there is a flip side to “paradise.” Our delicate ecosystem, so critical to our health and livelihoods, is in danger of extinction. The culprit? Us. It’s time to wake up Bahamas. Join a host of enlightened countries who are banning single-use plastics and styrofoam. Think beyond today and start shaping tomorrow. Because it’s not “Better in The Bahamas” as per the tourist tagline. But it will be…

The primary aim of the “Towards A Plastic Free Bahamas” campaign was to ensure a positive public reaction to the impending nationwide single-use plastic & styrofoam ban, put forth by The Bahamas’ Ministry of Environment. We had 10 months to inspire a population. 

RESULTS OVER 10 MONTHS

5K+ NEW FOLLOWERS ACROSS FACEBOOK & INSTAGRAM
300% INCREASE IN FOLLOWERS ON FB & 71% ON IG
900% SPIKE IN FB ENGAGEMENT

17K+ UNIQUE VISITORS TO MICROSITE
230% INCREASE IN FB INBOX ENQUIRIES
1 MORE COUNTRY TO MOVE TOWARDS A PLASTIC-FREE FUTURE