SOLVING PROBLEMS | CREATIVELY
I’m a creative problem solver - whether it’s getting people to CONSUME a product, invest their money, visit a destination, or re-think their habits for the benefit of the planet, my goal is to produce brave work that creates real connections and gets results.
As the Founder and Creative Director of Blue Orchid Advertising, The Bahamas first 360 advertising & production agency, I’ve spent close to a decade crafting award-winning campaigns for blue-chip clients across diverse industries. Key highlights include:
World Relays Bahamas 2024: Led the creative campaign that sold out the national stadium for this prestigious Paris Olympics qualifier event, blending cultural storytelling with global aspirations.
Atlantis Resorts: Achieved record-breaking organic engagement by rethinking and producing all social content for over two years.
Heineken International: Created award-winning regional campaigns for Kalik (Bahamas) and Piton (St. Lucia), delivering record-breaking sales and brand awareness through engaging cultural content and disruptive social media stunts.
Global Ports Holdings: Played a pivotal role in securing a $250M winning bid for Nassau Cruise Port, projected to contribute $16B to the Bahamian economy over 25 years.
As a Creative Consultant, I’ve also served as Director of Brand for Cacique International, The Bahamas’ first and leading Destination Management Company. In this role, I’ve directed content production that showcases bespoke events and experiences for some of the world’s most prestigious brands, including BMW, and JP Morgan, as well as premier networking conferences like the 2024 IRF Invitational at Baha Mar and Destination Caribbean at Atlantis.
Beyond client campaigns, I’ve taken on national initiatives, producing award-winning educational campaigns for financial literacy and environmental sustainability, such as the ban on single-use plastics. These projects embody my belief that bold ideas should not only deliver on the bottom line but also leave the world a better place.
With a background as an Anthropology Major, Multilingual Educator, and Global Nomad (before it was cool), I approach every project with curiosity and cultural sensitivity. Whether wearing the hat of a Creative Director, Content Strategist, or Senior Copywriter, I thrive in high-output, fast-paced environments, transforming complex challenges into creative opportunities.
