KALIK | HEINEKEN INTERNATIONAL

WHO ARE WE!

Tides are a changin’ in The Bahamas and a savvy social generation is crying out for forward-thinking brands to put them in the picture. What better platform than Junkanoo for Kalik - Beer of The Bahamas - to tell the story of a cultural phenomenon that binds the nation?

When Junkanooers shout WHO ARE WE! at the onlooking crowd, it’s as much a rallying cry as it is a rhetorical question. The booming response depends on the group that you support - “SAXONS”, “VALLEY” or “ROOTS” - chanted like the supporters of a soccer game. However, through this campaign, which culminated in a 30min Junkanoo documentary showing in national cinemas, we suggested a new response. One that would bring us together. If Junkanoo is the heartbeat of the Bahamas, and Kalik is the beer that we drink in our most Bahamian moments, then the common answer to WHO ARE WE! is #WeAreJunkanoo.