CENTRAL BANK OF THE BAHAMAS
GET MONEY SMART
In a country where two thirds of the population live paycheck to paycheck, Get Money Smart Bahamas was designed to improve the everyday Bahamian’s relationship with money. This award-winning, fully-integrated financial literacy campaign for The Central Bank of The Bahamas provides a “journey” to financial empowerment through a range of easily-digestible topics, tools and content spread across a range of platforms, from digital to social, radio, print and events.
RESULTS OVER 7 MONTHS
250K+ FACEBOOK REACH
3K+ NEW FOLLOWERS
500K+ IMPRESSIONS
400+ NEWSLETTER SUBSCRIBERS
20K+ WEBSITE PAGE VIEWS OVER 60SECS