STERLING GLOBAL FINANCIAL

MARINA LIVING, PERFECTED

Sterling Global - an alternative asset management company with over $3B+ in real-estate development - needed a brand story that would attract affluent millennials AND baby boomers, yachties AND urbanites. So we appealed to the adventurer in everyone...

Paradise Landing is city living without the city. It is salt life with endless reasons to step ashore. Conceived as a union of two seemingly contradictory forces—city and sea, we combined the best of yachting life with an urban-connected spirit, to bring you MARINA LIVING, PERFECTED.