KALIK | HEINEKEN INTERNATIONAL

DIS IS HOW WE K’LIK

A rival beer brand was challenging Kalik - Beer of The Bahamas - for the title of “most Bahamian” beer. We used this opportunity to position Kalik as the beer that binds the nation. Using headline variations of “Dis Is How We K’lik”, we celebrate cultural idiosyncrasies and the beer that we drink to celebrate our most Bahamian moments.

RESULTS FOR POPULATION OF 250K OF LEGAL DRINKING AGE

1 M + SOCIAL IMPRESSIONS
RECORD SPIKE IN ORGANIC ENGAGEMENT
30% INCREASE IN SALES VOLUME YEAR OVER YEAR