RADLER | HEINEKEN INTERNATIONAL
SO REFRESHING!
In a world where every beer brand is competing for the title of Most Refreshing, Kalik Radler takes it to the next level. The combination of natural fruit juice and Kalik beer is So Refreshing that it’s putting Air-Conditioning Workers out of a job. And in the summer heat of The Bahamas, that’s a big deal!
Our social media stunt was launched with “real” cellphone footage of the AC strike shared on WhatsApp and social-media news channels. This was backed up by a temperature-based sales promotion in which Radlers went on sale when summer temperatures reached over 90 degrees.
RESULTS FOR POPULATION OF 250K OF LEGAL DRINKING AGE
240k+ SOCIAL REACH
80k+ SOCIAL ENGAGEMENT
35% INCREASE IN SALES VOLUME DURING MONTHS OF CAMPAIGN
45% INCREASE IN SALES VOLUME YEAR OVER YEAR
