BAHA MAR
THE BAHAMIAN RIVIERA
Having branded itself “The Bahamian Riviera,” Baha Mar, the $9B mega resort under development in The Bahamas, needed to translate its new DNA to a seamless stream of content across four in-house brands - Grand Hyatt, SLS, Rosewood and The Baha Mar Casino Hotel.
As Senior Content Producer & Copywriter, my role was to lead content conception & production and ensure consistency across multiple platforms including social, digital (website & blog) and advertorial. Content spanned the range of lifestyle offerings - Residential Sales, Casino, Golf, Spa, Dining, Watersports and Retail.
RESULTS OVER 12 MONTHS
RECORD ORGANIC ENGAGEMENT
300K FOLLOWERS BEFORE THE RESORT OPENED
600K+ VIDEO VIEWS IN 12 MONTHS
2013 TRAVEL WEEKLY GOLD MAGELLAN AWARD FOR “DREAM TEAM” CAMPAIGN