CHASE THE SUN | FROM PARADISE TO PARIS

As Creative Director, I led the creative vision and execution of Chase the Sun, a high-impact nation branding campaign developed for The Bahamas Ministry of Sport in collaboration with World Athletics. With just a few months before the prestigious World Relays Bahamas, an Olympic qualifier, our mission was to position The Bahamas as a world-class destination for elite sporting events and fill a 17,000-seat stadium with passionate fans.

The campaign blended the vibrancy of Bahamian culture with the global aspirations of athletes, taking audiences on an electrifying journey from the sun-drenched paradise of The Bahamas to the grand stage of the Paris Olympics. I oversaw every creative element, from brand storytelling and visual identity to digital engagement and content strategy, ensuring the campaign resonated both locally and internationally.

Bringing together the vibrance of Bahamian culture and the aspirations of world-class athletes, the campaign took audiences on an exhilarating journey—one that began in a tropical paradise and led to the grand stage of the Paris Olympics. From concept development to execution, I oversaw every creative element, ensuring that the campaign struck the right balance between cultural storytelling, emotional resonance, and digital performance.

Results in Just 4 Months:

🚀 2.5M Reach
🔥 70K Clicks
🎟 17,000 Seats Filled
🏆 1 Sold-Out Event

Through strategic storytelling, striking visuals, and an immersive brand experience, Chase the Sun turned World Relays Bahamas into more than just a qualifier—it became a movement, a celebration, and a moment to remember on the road to the Paris Olympics.